Blogs
“Being an entrepreneur means knowing what you can do. And more importantly: what you can’t. Anything you can’t do yourself, you should outsource.” That’s het motto of self-made entrepreneur Tars van den Broek, who is based in Sint Anthonis, located in the province of Brabant in The Netherlands. He started out as an independent stand […]
Mike Horsten, General Manager Marketing of Mimaki Europe, wrote a guest article for the Drupa Blog. The world of cosmetics is the place to show off, often with fancy printed bottles and glass containers whose value is higher than the contents inside. Yes, the container has been more important to this industry than any other. With […]
A blog by Mike Horsten, General Manager Marketing EMEA Mimaki Europe Ever wondered why, even when shopping takes a long time you always end up buying something. I know that speaking about this subject is a bit strange in a printing industry. Shopping has no relevance to our business or does it? Well let me […]
If you’re a sports man, you’re a print man. You might not realise it, but print is a big deal in sports. Naturally, sportswear come to mind first, but the bigger picture is even more large format than that. For argument’s sake let’s consider sportswear as one of the leading printing application technologies in sports […]
In my humble opinion, industrial print means “to print an object that becomes part of another object”. This implies the industrially printed element is never a finished product an sich, but always part of something else. Practical example? Let’s take a washing machine, not the sexiest of objects, but a perfect example of how industrial […]
Have you ever thought about the fact that every company is always screaming that they have the best product, the best service, the best support, the best aftersales and the best warranty? Not to mention the best price? I’m in marketing and I even I stop to look at these screams and think “hang on […]
In many a history book we have read the lines ‘The King is Dead, Long Live the King’ – the old king dies and the new king is welcomed and becomes the greatest king. The history and evolution of printing technology and processes could be compared with this premise. In the Solvent printing business this […]
Ideas for change – How to print agricultural coverings for advertising/marketing purposes Mike Horsten Every time I sit in the car and drive through the countryside I ask my self why don’t we make more use of our surroundings as an advertising tool? Everything from semi-permanent round hay bales to permanent structures can provide a […]
Mike Horsten It used to be that we tried to keep up with the Smith Family, those ubiquitous neighbors who seemed to really have it all. If Mr. Smith got a new lawnmower, guess what? You did, too. But over the years, the rules of the game have changed. We now are not only trying […]
A blog by Mike Horsten, General Manager Marketing EMEA Mimaki Europe Ever wondered why, even when shopping takes a long time you always end up buying something. I know that speaking about this subject is a bit strange in a printing industry. Shopping has no relevance to our business or does it? Well let me […]
