Mimaki Bompan Textile (MBTex) at IBF 2024
How did a team of print manufacturers turn into cycling competitors, racing across 80-kilometres of the picturesque Romagna hinterland?
In September 2024, Mimaki Bompan Textile took on the challenge to ride alongside thousands of cycling enthusiasts and participate in the 2024 edition of the Italian Bike Festival (IBF) in Misano Adriatico (Rimini), a leading event for cycling and other outdoor sports. A platform where the latest innovations in biking, sports apparel, and accessories are showcased and put to the test, IBF proved a great opportunity for Mimaki Bompan Textile to directly engage with a key sector.
With sports apparel and accessories both key sectors for our company, we were able not only to pedal our way to the finish line, but also forge meaningful relationships, understand industry challenges, and stay ahead of evolving trends. All in all, for us attending events like IBF is about staying connected to the racing heartbeat of the sportswear market.
Working in Tandem
A notable benefit of shows like IBF is that, unlike larger, more general trade shows, they allow for more bespoke interactions with key players in the sports sector. This smaller but more specialised event provided a unique setting for Mimaki Bompan Textile to build authentic relationships, fostering collaborations and partnerships that will drive future business growth.
As the only plotter manufacturer in attendance, IBF provided a moment for Mimaki Bompan Textile to connect with potential partners, customers, and innovators. This setting made it easier to engage in meaningful conversations, understand the needs of the market, and identify new opportunities, ensuring that Mimaki Bompan Textile, with it’s cutting edge technology in the sublimation as well as in the dtf market, is moving forward step by step – or pedal by pedal! – with key players in the sector.
Innovating from the Track, not from the Stands
The minute we stepped foot in the festival, we found ourselves face to face with grassroots innovation. We were able to engage directly with users—whether they were cycling enthusiasts, apparel designers, or small business owners—which enabled us to gain real-time insights into the challenges and needs of the market. This immediate feedback is essential for developing user-centred improvements to the printers themselves.
Thanks to those conversations, we are now able to leverage these user-driven changes to refine our textile printing solutions and ensure that the company remains at the forefront of industry trends as an active player and not just a spectator in the sports textile world.
Staying ahead of the pack
At Mimaki Bompan Textile we love to take on challenges – whether with our customers or in our own print room. And when it comes to sportswear, we are firmly on the right track. IBF 2024 has given Mimaki Bompan Textile a chance to reaffirm its commitment to innovation, collaboration, and stay at the forefront of the sports apparel market – and shape what we will wear. Transfer printing technology is our ace card, and it could be yours too. So, gear up for the future and transfer your way to the finish line and don’t forget to select your most suitable printing solution among the Mimaki line up!
