Mimaki brings print production creativity to Viscom Frankfurt 2014 and My Mimaki Days events in Germany
Amsterdam, October 29, 2014
Mimaki is continuing its Pan-European showcase: Let’s Create… Together. The company will be bringing its vaunted print production creativity to Viscom Frankfurt 2014, Germany, from November 5 to 7, 2014, and holding a variety of My Mimaki Days events throughout Germany in October and November.
In Hall 3 on stand C31/D31, Mimaki’s newly-launched solutions, developed in response to emerging market needs, will highlight how adopting new technology can benefit businesses by supporting existing market segments and addressing new possibilities.
“The print production environment has become so diverse that it is understandable how companies can be tempted to stand on the sidelines to watch how opportunities develop, unsure of how or when they can or should transform their own fortunes,” comments Mike Horsten, General Manager Marketing EMEA, Mimaki Europe B.V. “However, you can’t stand on the sidelines for too long without falling behind the competition and disappointing customers. That is why our portfolio of solutions is constantly evolving to address new and developing market opportunities. At the same time, we provide systems that help operations cost-effectively harness any commercial advantage that is possible, whether they are small or large, and no matter what their segment.”
The Viscom revelation
The new CJV300-130/160 inkjet printer/cutter was created to do just that. Premiered in Europe at Viscom Paris 2014, it brings simultaneous print/cut operations to this class of printer for the first time, at a print speed of up to 105.9 square meters per hour. Its two newly-developed staggered printheads deliver a wider print swath and ink drops ranging from 4 pl to 35 pl for beautiful, high-resolution printing. Continuous register mark detection enables the continuous cutting of an entire roll of media while simultaneously taking up unrolled media. Zero margin register marks reduce media consumption by eliminating the margins between register marks, for less waste of often-costly media.
Also new to Mimaki’s technologically responsive and quickly expanding family of solutions, and available in spring 2015, is the functional entry-level Mimaki CJV150 inkjet printer/cutter. It operates at up to 56.2 square meters per hour. And the Mimaki JV150 inkjet printer, featuring solvent and water-based sublimation inks, is capable of creating a wide range of print applications, including indoor decorations, posters, shop or event decorations, and vehicle-wraps. Quick-drying SS21 orange and light black inks are available for both printers.
“These two printers were unveiled at Viscom Italia and were received enthusiastically by attendees,” Horsten adds. “They demonstrate Mimaki’s dedication to developing leading-edge solutions for the signage and large format sectors. They also reflect our ability to deliver market-tailored solutions that enhance the creativity of our customers and their ability to deliver exceptional results, allowing them to work effectively and profitably in these demanding market sectors.”
My Mimaki Days
My Mimaki Days is a new concept that offers a customized program for each customer’s particular interests, ranging from replacing a legacy system with new printing techniques to helping them expand their current offerings. Events are planned to cover:
- Economic pressures and new applications with UV – LED wide-format printers,
- Print and production of banners and promotional items,
- ‘Print & Cut’ with flatbed printers and laser,
- Vehicle wraps, and
- When to use of different types of ink including UV, SUV and latex.
Horsten concludes: “The variety of topics addressed is always a major draw for My Mimaki Days. There is something for everyone, since the issues covered touch on all of today’s primary pain points for companies seeking to offer an increasingly creative portfolio of services.”
This year, Mimaki Germany is celebrating five years of operation as Mimaki Germany GmbH, with 26 employees in Herrsching and Hagen. Shoji Midorikawa, Director Sales & Marketing Mimaki Germany GmbH, says, “My Mimaki Days are a great way of further supporting our customers and helping them see where they can make changes that will benefit their businesses. The German market in particular is seeing a growing demand for higher quality, and we expect the introduction of the new inkjet printing systems JV33 / CJV30, JV300 and CJV300, as well as new inks, to address this demand. But we are also ready, willing and able to help companies take a deeper look at the broader business and production challenges they face to help them identify solutions to those issues while also enabling new opportunities.”
